In 2020 I fell down the VTuber rabbit hole. Or, more accurately, it was closer to a certain dog-shaped hole. The rabbit would come later. Having watched a fair bit of Kizuna Ai back when she went viral in 2017, I had an idea of what a Virtual YouTuber was, but I had no idea that there were others out there, much less large companies with multiple generations of talent. But a combination of factors in early 2020 pushed them much more mainstream, followed not long after by a massive explosion of interest courtesy of a native English speaking branch of one of the largest companies, Hololive.
Around the same time, Vocaloid producer Kanaria dropped what would become a viral hit in its own right, a catchy number using the GUMI voice pack named “KING”.Continue reading